A Chipotle restaurant in Virginia had to shut its doors temporarily in July of 2017 due to customers’ reports of diarrhea, vomiting, and stomach pains after eating there. For Chipotle, cases of alleged food poisoning reaching the news is nothing new. In 2015, the fast casual burrito vendor faced numerous food poisoning cases at locations across the nation, including E.Coli, Norovirus, and Salmonella. With each outbreak, Chipotle saw its stock prices fall.
Fast-casual, Mexican-themed eatery Chipotle has had quite a year in terms of negative publicity. After being linked to multiple food poisoning outbreaks in 2015 and 2016, the company has been making publicized changes to how it handles and stores its food in an effort to win customers back. It has also had numerous promotions, giving away free burritos and guacamole, in an effort to alter its image in the eyes of its fans.
Recently, an outbreak of E.coli found in Chipotle locations in nine states was linked to more than 50 illness cases. The outbreak reached Boston College, where at least eight members of the men's basketball team became ill after eating at a local Chipotle outlet. Their illnesses made them unable to play, forcing the team to cancel practice and a game against Providence College.